The Problem with Google is?

Many light years ago, in the time of BG (before Google), one lived a hard & carefree existence.

Then, along came Larry Page and Sergey Brin, two travelling salesmen, who came down from their Mountain View with their four coloured offering that did weird and wonderful things to your G spot !

.

In a flash or click of a mouse, the lifestyle of many a writer was changed. No more trips to musty libraries to do research.

Creative content was there for all to peruse.

Joy knew no bounds!

At a mere click of the trusty mouse, one was transported into a nearby galaxy, where one could feast on a unbelievable table spread of offerings.
To content seekers this was like being born again!
If your content was good, strangers held you in awe and soon your humble website was top of the pops, held on high, for all to see.

Joy knew no bounds!

But, there were distant rumblings, for the masters at Google were not satisfied. They employed a quality control person.
This QC person was given the brief of making the ranking beyond reproach.
And from then on, they continually reviewed the world’s website standings, using a little known brew call algorithms.

The word was out!

Only original content would do. There was much gnashing of teeth, but to little avail.
No more could the writer merely cut & paste, with scant regard for plagiarism, that evil practice of taking someone else’s work or ideas and passing them off as one’s own.
The audacity of some writers?

There we were, between this overlord, the beleaguered search engine optimiser and the wish to be recognised.
From that day forth, it was original content or nothing.

Note:
Google (and other search engines) will continue to associate ranking value with specific rules.

For this, we must be eternally grateful.
May the force of these search engines be with you!

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